PHOTOGRAPHY
How You carryin’ it?
Client: Angry Orchard
Agency of Record / Production Company: Draulhaus
This photo campaign captures the many ways people enjoy Angry Orchard — from shared moments to unexpected pairings. As Creative Director and Creative Producer, I led the creative direction and production strategy, ensuring the visuals reflected brand standards while also feeling grounded and personal. My role connected high-level vision with real-life execution to bring these real moments to life.
street snkrs: philly
Client: Nike
Agency: Game Seven Agency
Production Company: Draulhaus
This project spotlights Philly locals and the sneakers that express their personal style. As Creative Director and Creative Producer, I shaped the creative approach and led production, aligning the concept with brand goals while keeping the tone rooted in real, street-level expression. My role blended vision with logistics to deliver something that felt both elevated and authentic.
Product photography
Client: Angry Orchard
Agency of Record / Production Company: Draulhaus
This playful product photography series brings Angry Orchard’s offerings to life through imaginative and contextual visuals. As Creative Director and Creative Producer during my agency's tenure as AOR, I consistently guided the creative strategy, ensured brand alignment, and oversaw execution to showcase the brand’s bold personality across every frame.