social & digital
Built for Connection | rafa camargo
Client: Meta
Agency: Creative Theory Agency
Production Company: Draulhaus
This character vignette is part of the Meta Different Builds Different campaign and spotlights Rafa; a team member whose passion for cooking parallels his work in hardware innovation. As Director, I helped shape the visual concept and led production to capture a personal, grounded portrayal that complements the broader campaign narrative.
Built with Courage | Grace Piette
Client: Meta
Agency: Creative Theory Agency
Production Company: Draulhaus
This character vignette is part of the Meta Different Builds Different campaign and profiles Grace; a team member who finds harmony between music and their career in systems and operations. As Director, I developed the creative approach and led the shoot to deliver a concise, visually expressive portrait in step with the larger brand story.
A Runway for HBCU Talent: Atlanta hawks
Client: Delta
Agency: Octagon
Production Company: Draulhaus
This video is one of several recaps from Delta’s inaugural Business Class Program, which gave HBCU students firsthand experience inside the professional basketball industry. As Director, I led production across four cities over three months, documenting students' growth as they immersed themselves in professional teams and behind-the-scenes operations. Watch the full series here.
A Runway for HBCU Talent: ny knicks
Client: Delta
Agency: Octagon
Production Company: Draulhaus
My Role: Director
This video is one of several recaps from Delta’s inaugural Business Class Program, which gave HBCU students firsthand experience inside the professional basketball industry. As Director, I led production across four cities over three months, documenting students' growth as they immersed themselves in professional teams and behind-the-scenes operations. Watch the full series here.
no tricks. just treats.
Client: Angry Orchard
Agency of Record / Production Company: Draulhaus
This spot puts a playful spin on classic horror tropes — blending campy scares with the crisp refreshment of Angry Orchard. As Creative Director, Director, and Editor, I developed the campaign’s overarching concept, shaped the visual narrative, led production, and crafted the final edit to bring the idea to life with humor, cohesion and style.
meet the creators
Client: Walmart & Broccoli City Festival
Company: Live Nation (in partnership with TikTok)
Production Company: Draulhaus
This TikTok video shines a light on key influencers who visited Walmart’s Black & Unlimited activation at the 2024 Broccoli City Festival in D.C. As Creative Director and Creative Producer, I led concept development and oversaw on-site execution, managing the production and timely delivery of this and other social content.
The Valentino iii points look
Client: Valentino & III Points Music Festival
Company: Live Nation (in partnership with TikTok)
Production Company: Draulhaus
This TikTok video captures the vibe of Valentino Beauty’s interactive activation at the 2024 III Points Festival in Miami. As Creative Director and Creative Producer, I developed concepts and oversaw on-the-ground execution, delivering this piece and supporting assets in real time to reflect the brand’s bold, sensory experience.